Humane Choice True Free Range is a whole of farm accreditation system for true free range, pasture raised pork, beef, lamb, chicken and egg producers.

With the recent publicity on free range produce and humane food labelling claims, this important initiative could not be more timely.  The Humane Choice label will initially cover free range beef, pork, lamb, chicken and eggs and will guarantee the consumer that the animal has been treated with respect and care, from birth through to death.  There is only ONE humane choice standard so there is no ambiguity for the consumer.

The Humane Choice True Free Range label will denote the animal has had the best life and death offered to any farm animal. They basically live their lives as they would have done on Old McDonald’s farm, *born and raised on pastures and being allowed to satisfy their behavioural needs, to forage and move untethered and uncaged, with free access to outside areas from birth, shade when it’s hot, shelter when it’s cold, with a good diet and a humane death.

Procedures such as mulesing, nose ringing, tail docking, beak trimming or any form of mutilation will not be allowed.  Weaning of animals shall enable the natural process of animal rearing to occur, sows will not be kept confined in stalls and transportation shall be kept to a minimum.

Humane Society International will administer this label and has chosen AUS-QUAL to audit producers who wish to become Humane Choice true free range accredited through our approved farming  accreditation process. AUS-QUAL provides professional industry certification across Australia and New Zealand.

To stop confusion over labelling of free range produce and humane food, we want to take the guesswork out of consumer decision making where animal welfare standards are concerned.  There is only one ‘Humane Choice True Free Range’ so there is no variation in standards and consumers can have full confidence in the integrity of the product.  

 

To have your farm approved under our farming scheme,click here for more info

* Pigs, sheep and cattle will spend their entire lives, from birth to slaughter, with free access to the outdoors. Poultry will have free access once sufficiently feathered.



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